Moment Of Celebration

Caitlin Clark. Alex Morgan. Coco Gauff. Katie Ledecky. Simone Biles. Michelle Kwan. Mary Lou Retton. Jackie Joyner Kersee. Billie Jean King.

Household names of icons for many of us. But for many others, they were chalked up to ‘just’ the names of great female athletes that “no one is watching on TV.”

Today, those same women are the pioneers who’ve changed the face of women’s sports and introduced an opportunity for future generations of young girls (and boys!) to find their moment.

We know they didn’t have it easy – at times the world may as well have been rooting against them. They were doubted. Judged. Passed on and left out. Told they were too much and yet also not enough. Told no. But they persisted, and persisted, and persisted. And now decades of hard work later, they’ve fostered a space that celebrates inclusivity, diversity, and equal opportunity for players and fans alike. Watching women’s sports has become our remedy – our moment of joy and reflection on how things should have always been.

This Moment of Lonely is anything but momentary. The universal excitement and embrace for women’s sports has arrived; but also, it’s here to stay, reinforced by these mind-numbing stats from the past year:

• The Big Ten and S.E.C. women’s conference basketball tournaments selling out. 👏
• Nebraska women’s volleyball match setting a world record with 92,000 spectators. 🤯
• The debut of the Professional Women’s Hockey League. 🥅
• 30% growth in applications to the University of Iowa despite declining college enrollment nationwide. 📈
• Television ratings record of 12.6 million viewers for the 2023 women’s college basketball final between LSU and Iowa. 🤝
• Deloitte predicting that women’s sports will surpass $1 billion in revenue for the first time ever in 2024. 💯

Sometimes a moment is a movement, and if you love women’s sports, that moment has arrived.

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Moment Of Celebration

April 1, 2024

Caitlin Clark. Alex Morgan. Coco Gauff. Katie Ledecky. Simone Biles. Michelle Kwan. Mary Lou Retton. Jackie Joyner Kersee. Billie Jean King.

Household names of icons for many of us. But for many others, they were chalked up to ‘just’ the names of great female athletes that “no one is watching on TV.”

Today, those same women are the pioneers who’ve changed the face of women’s sports and introduced an opportunity for future generations of young girls (and boys!) to find their moment.

We know they didn’t have it easy – at times the world may as well have been rooting against them. They were doubted. Judged. Passed on and left out. Told they were too much and yet also not enough. Told no. But they persisted, and persisted, and persisted. And now decades of hard work later, they’ve fostered a space that celebrates inclusivity, diversity, and equal opportunity for players and fans alike. Watching women’s sports has become our remedy – our moment of joy and reflection on how things should have always been.

This Moment of Lonely is anything but momentary. The universal excitement and embrace for women’s sports has arrived; but also, it’s here to stay, reinforced by these mind-numbing stats from the past year:

• The Big Ten and S.E.C. women’s conference basketball tournaments selling out. 👏
• Nebraska women’s volleyball match setting a world record with 92,000 spectators. 🤯
• The debut of the Professional Women’s Hockey League. 🥅
• 30% growth in applications to the University of Iowa despite declining college enrollment nationwide. 📈
• Television ratings record of 12.6 million viewers for the 2023 women’s college basketball final between LSU and Iowa. 🤝
• Deloitte predicting that women’s sports will surpass $1 billion in revenue for the first time ever in 2024. 💯

Sometimes a moment is a movement, and if you love women’s sports, that moment has arrived.